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If you are not a New York Times subscriber, here is a brief quote: "The campaign is composed of traditional elements like television and radio commercials, print advertisements and posters, along with a significant presence in nontraditional venues that include the American Airlines Admirals Club and in-flight video network; a sponsored lounge and shuttle buses at the coming Sundance Film Festival; and promotions outside subway stations in Boston, Chicago and New York, featuring people dressed like Germ Guy handing out Airborne samples and coupons."
- A Germ of an Idea
By Stuart Elliott
Published: January 16, 2006
(Click Here to read the entire article)
The bears' visits to "nontraditional" venues (such as the dealerships) is not a service offered through GM or Hummer. Animal Makers is offering this promotional tour as a "proof of concept". It is our belief that once the results are in, the corporate promotional team will want to continue the events. That's why we are looking for a few dealers who are willing to try something NEW. Is that YOUR dealership?
These same bear suits have increased sales for Pepsi and American Express. They have recently been filmed for a new Grape Nuts Flakes national commercial. They can help you attract buyers and press attention.
I guarantee it.
-Jim Boulden, Tour Manager of Animal Makers Inc.
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